Tag Archives: white label


Successfully “White Label” Cloud

Great news for IT resellers!

There is no need to build your own cloud, we can do that for you. (Says Everyone!)

These days it seems that there are endless options for resellers to white label if they are looking to get into the cloud game.

To name a few…

  • Storage and Backup
  • Voice and Unified Communications
  • Managed Wireless
  • Email, Outlook, Exchange
  • Customer Relationship Management
      And the list goes on.

      You’ll hear lines like, no cost or experience required, or low (no) cost branding.

      All of which are quite lucrative.

      But remember. When there is no barrier to entry, then there is well, no barrier to entry.

      Leaving you to ask this questions…

      If I can do this for no cost or low cost, what is to stop others?

      The answer to that question should be N-O-T-H-I-N-G!!!

      However, don’t let the path of least resistance ruin your perspective on white-labeling cloud solutions.

      To build a highly scalable and secure cloud environment the costs can be astronomical.

      Easily in the millions of dollars.

      So there are companies out there that are building these solutions with you, the partner in mind.

      But before you go down a road with any of these partners you have to ask yourself a few questions such as…

      • Who are the competitors to this technology?
      • Who else is currently selling this platform?
      • Are there substantial barriers to entry?
      • If no barriers to entry will the market be over saturated?
      • If there are substantial costs to get started, how much do we need to sell to be profitable?
      • Can we support this service?
      • If we cannot support the service, can the provider?
      • Why is “White Labeling” important here?

      This isn’t nearly all of the questions that you should ask, but this is a sampling of what a VAR should be thinking about before jumping into a partnership with a white label cloud service.

      The last question is also key because many partners think they want to White Label a cloud offering when really what they need is the right partner.

      The case for white label is most often because the entity that the solution is being procured from is also selling to the customer directly. In those cases you should probably ask yourself another question…

      Do you think this company is really going to work hard to see our company succeed?

      Your guess is as good as mine, but my immediate reaction would be No! Why would they?

      The good news is there are sound companies that are 100% dedicated to the partner channel that offer a great set of cloud services to resell or white label.

      This is where your research and careful consideration come into play.

      Before you choose a partner in cloud, make sure it makes sense for your business.

      Otherwise you’ll be selling the same tools as everyone else, trying to make pennies when their are dollars to be made.

      So do you have a cloud partner that understands what matters do you?

      Here is a place to start!