Tag Archives: cloud communications


Aspire for Better Email Communication

There is a reason Unified Communications consists of Voice, Video, Chat and so many other means to keep in touch.

Over the past 20 years we have seen email become more and more pervasive in business communication while face-to-face has become less and less.

While we aren’t here to debate the importance of connecting live (we believe it is very important), what we are trying to say is regardless of the medium, the message shouldn’t change. Think about that when you email or instant message.

Consistency across platforms is key… Here is a guest post on this very topic from Millennial CEO.

Dear Email Recipient,

Please find the enclosed message where I will confidently and aggressively articulate my point of view in a way that I would never consider doing if you were sitting across the table from me.

Thanks to technology and the global acceptance of email over face to face interaction, or even phone calls for that matter, I am now able to communicate more, effectively (ehem passive aggressively?) than ever before.

I can get to my point and do it in a way that lacks thought, consideration and moreover empathy for those in which I communicate with.

Of course I would never speak with such a sharp tongue in real life. I retain my hostility for emails where I can’t directly witness my distraught and/or offended recipients.


Misguided Passive Aggressive Emailer

What you just witnessed is what I like to call “Email Cojones.” (Ca-Ho-knees)

Seen this before? If you have, you probably know what I’m talking about. If you haven’t, you are either extremely lucky or you are living life offline.

Some of your friends may have a similar condition that is linked to beer, wine or spirits. You know, the ones who lose their filter? But in this case it is done over an email and it is linked to a complete lack of communication skills.

It’s a proven fact, most people are more comfortable and confident to communicate in writing versus in-person.

But here’s the thing.

Just because you are protected by the indirect nature of email communication does not mean you can say anything you want.

A Reminder not to Mince Words

Has anyone ever said to “With all due respect,” and then followed it up with something that clearly isn’t respectful at all?

The whole basis of the phrase “With all due respect,” has been built on softening the blow of saying something that isn’t kind. Perhaps the only phrase that is more offensive is “No Offense.”

No Offense, but if you say no offense to me I’m going to kick your #$% … How you like them apples?
(#$% = Motivation into high gear, in case you were wondering)

Email From Across The Table

Worse than the awkward nature of the pre-insult deflection is when these phrases move from conversation to email communication.

At least the context that surrounds verbal communication provides an opportunity for the listener to take queues from the speaker to determine just how harsh, comedic or passive-aggressive they are being?

Email adds complexity because you can’t decipher any of the visual queues that come with real world communication.

That is why I always recommend to email like you are sitting across the table from someone.

Ask yourself this question… Would I be comfortable watching the receiver read this message?

If you feel like the person reading this message in your presence would be uncomfortable than you are probably committing an email fail.

In that case, stop, and write it again in a way you wouldn’t be uncomfortable.

Communication is Communication

Do you want to know when we will become better communicators?

How about when we realize that communication is just that…communication.

I think Gary Veynerchuk (@garyvee) said it well when he said, “It’s never the medium, it’s always the message.”

If that is true, then we should never communicate differently just because we are using a different medium.

Now that isn’t to say that brevity and directness has no place in this world…

But think about this

Is your email communication in line with the way you would communicate in real life?

Because no offense, but if it isn’t then you are committing an email fail.

And with all due respect, great communicators are above such indiscretions.

Tools for Cloud

Cloud Success is All About the Right Tools

What is something that just about every business on the planet has in common?

Here is something…

They all want to sell more.


When it comes to selling more technology solutions as a VAR, often the number one hurdle is the time it takes to get from first meeting to successful sign off.

And when that is the case that means more time is being spent nursing the project along than it is being spent finding the next deal.

This leaves sales, service and engineering frustrated, very frustrated!

What is worse is it kills the bottom line.

Why We Have a Cloud Business?

The decision to move into cloud for most VARs and users for that matter comes down to simplicity.

The idea is that it is easier to host a third party solution than it is to build and implement one locally.

In theory this is true, but not always the case in practice.

We attribute this to two main things.

  1. 1. The assumption of no or minimal ongoing support means a reduction in training and internal resource investment.
  2. 2. Lack of tools to expedite the sales and deployment of solutions making the “turn key” integration truly turn key.

What exacerbates this is the combination of the two items outlines above.

When resources aren’t available AND everything is being done manually. This is like the perfect storm for Cloud Failure.

Delivering Better Cloud

It starts with Partnership.

Where are you sourcing your cloud and what tools do they offer?

Here are a few that you need to make sure of before you even think about signing up.

  • Pre-Sales: What is available to help you sell more, sell faster and look professional? Whether white label marketing content or online sales portals, pre-sales tools shorten the sales cycle and allow your team to focus on revenue rather than creating good looking proposals and brochures.
  • Implementation: Does your cloud provider offer you tools to quickly deploy (successfully) the solution you are selling? Are there support resources standing by, willing AND able to help? Projects are supposed to be fast and simple, but that isn’t always the case. When issues arise how capable is your partner to help?
  • Post-Sale Support: This is where the rubber meets the road. When your up and running customers call for help, what do they get? Most service providers, even the big ones do this poorly. Think about it…who likes their cable company? Answer: Nobody! That is because you pay and pay and pay and when you need help you are treated like a second class citizen. Just imagine if your company didn’t treat customers that way. Now that is refreshing!

Business is rarely easy, and building a successful cloud business is no exception.

However, the right partner and the right tools can get you a long way closer.

What tools do your cloud providers offer you and how is that helping you meet your goals?