Technology changes fast, sometimes too fast, but nonetheless the rate of change in which we are seeing is the rate of change that we have to keep up with if we expect our company’s to prosper.
While the change I mention isn’t exclusive to technology, tech does serve as a perfect metaphor because it is always moving at break neck speed and today’s new becomes tomorrow’s ordinary.
With this change comes improvement. Even if we don’t believe it in certain cases, innovation is generally with the intention of making something better.
In most cases people depending on their place in the “Law of Diffusion of Innovation” (the bell curve in which we adopt new technology) adopt the new technology and utilize it to the best of their ability.
Think about Cell Phones, Computers, Televisions and other items that constantly see improvement.
It would be unlikely to find a consumer buying a new flat panel TV only to ask the installer to set it to a lower resolution so it looks like the old TV did. Can you imagine?
However, sometimes people try to hang on to the old way of doing things, even with new technology.
A great example of this is when a company moves to a new CRM or Accounting system. The consultant comes in and says…
“Tell me how you use your system today?”
After days or in some cases weeks and months of going through the company’s technology use process, the consultant maps out the new software so that you can use it exactly like the old software.
Begging the questions.
Why the heck did I just spend all of this money to use the newest tool the way I use the old tool?
Another great example of this is business voice and unified communication solutions.
We as a provider of these technologies have recently seen a plethora of projects where the company is basically saying give me the exact same features and capabilities that I have today, but in a new system.
And while a simple yes may get the deal signed, sometimes we in good faith and with customer interest in mind need to tell them that there is a better way to accomplish something.
A cloud based PBX can do many things that old Key Systems and business phone systems cannot do.
And while the cost savings and hands off approach that customers can benefit from are often enough to drive them to make the change to cloud. It is really in all of the additional features that we offer that the user can see the most immediate benefit.
But nonetheless their is a call to mimic the old. Sometimes not even considering what the new technology can offer.
But why do we buy the newest and the greatest only to use them the same way we use older technology.
It probably comes down to familiarity. That is where having a leading partner who understands your needs can really make a big difference.
When adopting new technology, it is important to get the most out of it. So don’t settle for the old way when there is a better way.
We look forward to showing you a better way to communicate with your employees, customers and suppliers…
Are you ready for a better way?